Building and handling Search & Display SEM (Pay Per Click) Accounts (Including Google, Yahoo, MSN etc.)
Keyword research, landing page optimization, bid optimization for definite results
Hands on experience in CRO (conversion rate optimization) techniques for the project success
Meeting daily budget spent target and Ensure optimal campaign performance.
Utilize other critical features like time scheduling, geo-targeting, bulk uploading, demographics, and lists etc.
Working on desktop tools like Adwords Editor, Search Marketing Desktop, Adcenter Desktop
Hands on experience in handling multiple countries/ geographies.
Marketing channel (PPC, Display Network) analysis to provide recommendations to optimize channel performance.
Monitor and administer web analytics dashboards, reports including key reporting tools, and point out key areas of importance in accordance company goals